Riley Cassidy (11)

Riley Cassidy (11)

Starting from scratch, entrepreneur Riley Cassidy began her own online small business,
Riley’s Boutique. The store has 1,000 avid Instagram followers and loyal patrons from more than
30 different states in three months. Cassidy based in Bradenton, Florida; her store, Cassidy,
crafts all of her products in house and every day. “I like to find time during my busy day to
support my small business,” said Cassidy. Every weekend, Cassidy finalizes hundreds of online
orders and prepares them for shipment nationwide. Especially for the holiday season, Cassidy
expanded her online Etsy store to a new booth at the local farmers’ market. Last Saturday at the
Bradenton Farmer’s Market, Cassidy shared a stand with the local Boho Bakery to promote her
new line of handmade earrings, key chains, and rings.

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