In a delightful twist that has caught the attention of basketball fans and locals alike, Sheboygan, Wisconsin, recently received a notable shout-out from rising WNBA star Caitlin Clark in the latest State Farm commercial titled “From the Logo.” This unexpected nod to the Midwestern city has sparked pride among Sheboygan residents and brought fresh spotlight to a community not often in the national limelight.
Caitlin Clark’s Signature “Logo Shots” Take Center Stage
Caitlin Clark, a standout player known for her deep three-point shots — often referred to as “logo shots” for their range from well beyond the arc — is the face of State Farm’s newest campaign. The 30-second advertisement premiered on May 21, 2025, coinciding with the NBA Playoffs and the WNBA regular season broadcasts, ensuring a wide and engaged audience.
The commercial cleverly showcases Clark in her home, where “logo shots” are not only a basketball move but also a metaphor for her knack to make impactful plays in everyday life. Throughout the ad, viewers see Clark being assisted by “Jake from State Farm,” who strategically places State Farm logos around her house, making daily tasks easier. This visual pun plays on the idea of “assists” both on the court and in real life.
Sheboygan’s Moment in the Spotlight
The highlight for many Wisconsin residents comes when Clark watches a trivia game show on television. The question appears on screen, and the answer is revealed to be “Sheboygan,” putting the city in the spotlight during a nationally broadcast commercial.
Sheboygan, known for its scenic Lake Michigan shoreline and vibrant manufacturing history, is an unexpected but welcome mention. The shout-out has not only created a buzz locally but also introduced the city to a wider audience who may not have been familiar with its charm.
Why Sheboygan Matters
Located on the western shore of Lake Michigan, Sheboygan is often called the “Malibu of the Midwest” due to its beautiful beaches and strong surfing community. It also has a rich industrial background, once dubbed the “City of Homes” because of its historic residential neighborhoods. The city blends the warmth of a small town with the amenities of a growing community, making it a hidden gem in Wisconsin.
State Farm’s “With the Assist” Campaign: More Than Just Basketball
The new commercial is part of State Farm’s larger “With the Assist” campaign. This marketing initiative highlights how real-life assists help that goes beyond the basketball court make a meaningful difference in everyday life. Whether it’s helping with chores, providing advice, or supporting friends and family, the campaign celebrates those moments that might otherwise go unnoticed.
Caitlin Clark’s participation in the campaign marks a significant step in spotlighting women’s professional sports and connecting those moments of athletic brilliance with everyday life. For Clark, who has quickly risen to fame for her basketball skills and charismatic personality, this campaign offers a chance to connect with fans on a more personal level.
Supporting Local Communities and Sports
The mention of Sheboygan in a national ad campaign is also a reminder of how professional athletes and major brands can bring attention to smaller communities. It provides an opportunity for cities like Sheboygan to shine and potentially attract tourism and investment.
Wisconsin’s commitment to supporting local communities and sports is well documented through state initiatives aimed at promoting physical activity and youth engagement.
Community Reaction and Social Media Buzz
Since the ad aired, local residents and fans have taken to social media to express excitement and pride over Sheboygan’s mention. Many have shared clips of the commercial, tagging local tourism pages and community organizations. The positive reaction highlights the power of sports and media in building community identity and fostering local pride.
With Caitlin Clark’s star rising in the WNBA and her collaboration with State Farm reaching millions, the shout-out to Sheboygan will likely resonate far beyond its initial airing. It serves as a reminder that even small cities have stories worth telling and places worth celebrating.
